What does modern SEO-friendly content look like?
If you ask 100 people, you'll almost certainly receive 100 different responses. The issue is that many marketing "experts" are still stuck in the past when it comes to the best techniques for bringing a post to the top of Google, which leads to a lot of low-quality material and wasted effort.
The greatest approach to make a post SEO-friendly is actually pretty easy, so keep reading and we'll get started...
Adding Value
It helps to get into Google's head a little to understand how to produce the finest SEO-friendly content. What is Google attempting to accomplish?
The solution is simple: it aims to help its users by directing them to the highest-quality, most relevant information it can discover.
As a result, any signals you can send to Google indicating that your material is of high quality and relevance will help your SEO. The question is how you go about accomplishing this.
Include outbound traffic to other valuable sites relating to your site's content, for example. This tells Google that you want to provide your visitors as much information as possible, it links you to high-quality sites, and it gives you references to back up your assertions (suggesting accuracy).
However, this does not imply that "every article needs at least two outbound links." This misses the purpose totally since it will result in a predictable pattern on your site that appears to be manipulation. Don't be cynical about linking out when it's relevant and beneficial.
It's also for this reason that Google prefers material that's at least 800 words long. While statistics differ, it is generally believed that the optimal article length for SEO is around 1,800 words – which will increase your chances of getting included as News.
Keywords
It's terrible to see, but some SEO firms still believe that a successful SEO piece is one in which the same keywords are repeated repeatedly, to the cost of the reading experience. If not by Google, then by human readers on your site, this is one of the quickest ways to get your material reported as spam.
Keywords, on the other hand, should be used sparingly. A density of 1-2 percent is acceptable, but only when it is suitable and natural in relation to the content. However, one incentive to produce longer-form content is because lengthier postings will allow for greater keyword repetition.
It's also crucial to remember that synonyms and related terms are just as essential, if not more so than the terms themselves. Try to write around the topic and let related phrases naturally creep into your writing. You may anticipate this to become increasingly important in the future.
Readability
Finally, utilize a lot of headers and spread out your text. Use big letters and a user-friendly story structure. This will help users stay on your site longer, which is another factor that Google considers when ranking content.